Intellectual Property Rights Policy

Effective Date: 15/07/2023

1. Introduction

This Intellectual Property Rights (IPR) Policy governs the protection and enforcement of intellectual property owned or licensed by HAE - Bright Cloud LTD, a jewelry brand operating worldwide. The purpose of this policy is to establish guidelines and procedures to ensure the Company's commitment to protecting and respecting intellectual property rights.

1. Definitions

2.1 Intellectual Property (IP)

Intellectual Property refers to legally recognized exclusive rights granted to individuals or entities over creations of the mind, which can include inventions, designs, trademarks, copyrights, trade secrets, and confidential information.

2.2 Trademarks

Trademarks include but are not limited to brand names, logos, slogans, and trade dress that uniquely identify HAE's products and services.

2.3 Copyrights

Copyrights protect original creative works, including designs, photographs, written content, and any other copyrightable material owned by HAE.

1. Trademarks

3.1 Ownership and Registration

HAE is the sole owner of all trademarks associated with its brand and products. It is the Company's policy to diligently protect and enforce these trademarks. Where applicable, HAE will seek registration of its trademarks with the relevant intellectual property authorities.

3.2 Proper Use

Employees, contractors, and authorized third parties representing HAE must adhere to the guidelines for proper use of trademarks. This includes using the trademarks consistently and accurately, and refraining from using them in a manner that could mislead or confuse consumers.

3.3 Enforcement

HAE will actively monitor and enforce its trademark rights. Any infringement or unauthorized use of its trademarks will be pursued legally and remedial actions, including but not limited to cease and desist notices, litigation, and damages claims, may be pursued against infringing parties.

1. Copyrights

4.1 Ownership and Protection

HAE holds the copyright to its original creative works, including designs, photographs, and written content. The Company ensures that appropriate measures are in place to protect these copyrights and prevent unauthorized reproduction, distribution, or use.

4.2 Authorized Use

Any use of copyrighted material owned by HAE must be obtained through explicit written permission or a license agreement. This applies to both internal and external stakeholders, including employees, contractors, suppliers, and authorized partners.

4.3 Digital Millennium Copyright Act (DMCA) Compliance

HAE acknowledges and complies with the DMCA, which provides mechanisms for addressing copyright infringements occurring online. The Company will promptly investigate and respond to any legitimate DMCA takedown notices received, including removing infringing content from its websites and platforms.

1. Counterfeit Goods and Unauthorized Distribution

5.1 Prohibition of Counterfeit Goods HAE strictly prohibits the manufacture, sale, distribution, or promotion of counterfeit or unauthorized replica products bearing its trademarks or copyrighted designs.

5.2 Monitoring and Enforcement HAE will employ various measures, including online monitoring, market surveillance, and collaboration with law enforcement agencies, to identify and combat the production and sale of counterfeit goods. The Company reserves the right to take legal action against individuals or entities involved in such activities.

1. Confidential Information and Trade Secrets

6.1 Protection of Confidential Information HAE acknowledges the importance of safeguarding confidential and proprietary information, including trade secrets. Employees, contractors, and authorized third parties must sign appropriate confidentiality agreements and abide by the principles of confidentiality.

6.2 Non-Disclosure Agreements HAE requires any individual or entity with access to its confidential information to sign a non-disclosure agreement (NDA). The NDA outlines the obligations of the recipient to maintain the confidentiality of the information shared and prohibits its unauthorized use or disclosure.

1. Training and Compliance

7.1 Employee Awareness and Training HAE will provide comprehensive training and awareness programs to educate its employees and stakeholders on intellectual property rights, including trademarks, copyrights, and trade secrets. This training will emphasize the importance of compliance and the potential consequences of non-compliance.

7.2 Monitoring and Auditing HAE will periodically review and assess its intellectual property rights policy, procedures, and practices to ensure ongoing compliance and effectiveness. Internal audits and regular assessments will be conducted to identify and address any areas of concern or potential risks.

1. Conclusion

HAE is committed to protecting and enforcing its intellectual property rights worldwide. This Intellectual Property Rights Policy establishes the guidelines and procedures necessary to safeguard the Company's trademarks, copyrights, trade secrets, and confidential information. By adhering to this policy, HAE aims to maintain its reputation, integrity, and competitive advantage in the marketplace while respecting the rights of others.

Please note that this policy is a general guideline and should be customized to meet the specific needs and legal requirements of your organization. It is recommended to seek legal advice to ensure compliance with applicable laws and regulations.