Pollution, a persistent shadow, has marred our planet for decades. In 2020, our world underwent a profound transformation. Confronted by an invisible threat, our lives faced immense upheaval, with the environment bearing significant consequences. The consequences reverberated through ecosystems, affecting every living being on our planet and jeopardizing survival. Amid a landscape where elements vital to life – health, water, energy, and food – experienced disruption, the urgency for change became undeniable. Created in 2023, HAE was founded as an apparel brand that is dedicated to uniting sustainability and style.

HAE, an acronym for “HALO AMBIENT ECHO,” encapsulates the essence of our journey. “Halo” signifies our commitment to radiating positive impact in a circular manner. “Ambient” reflects our harmonious integration with the world, acknowledging the ripple effect of our choices. "Echo" resonates with the enduring impact of our actions, perpetuating a call for conscious consumption.

HAE is more than a mere name, it phonetically resembles "hey." It reflects our aspiration to cultivate a dynamic community embodying our core values. we want to develop it into a place where sustainable living, ethical decision-making, and transparent practices flourish. Just as our brand emerged from a collective passion to merge fashion with responsibility, our vision extends to nurturing a community where like-minded individuals converge. Here, we celebrate not only style but also advocate for a purpose.

Our mission is to seamlessly unite humanity and nature through sustainable fashion, proving that fashion need not burden ecosystems and that sustainable choices do not conflict with aesthetics and quality.